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- Title
- Bang for the Buck : kommunikation som skapar resultat
- Creators - without role
- Erik Modig - Stockholm School of Economics, Department of Marketing and Strategy
- Publisher
- Rheologica Publishing; Stockholm
- Number of pages
- 192
- Identifiers
- 978-91-87791-27-7; 991001480415606056
- Academic Unit
- Department of Marketing and Strategy
- Language
- Swedish
- Resource Type
- Book