Facing Clutter – On Message Competition in Marketing Communications

Book

Facing Clutter – On Message Competition in Marketing Communications

769, EFI

2008

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4 Record Views

Details

Title: Facing Clutter – On Message Competition in Marketing Communications
Creators - without role: Sara Rosengren - Stockholm School of Economics, Center for Consumer Marketing
Series: 769
Publisher: EFI
Identifiers: 991001480612506056
Academic Unit: Center for Consumer Marketing
Language: English
Resource Type: Book