In-store marketing : on sector knowledge and research in retailing

Book

In-store marketing : on sector knowledge and research in retailing

Jens Nordfält

Västerås Forma Magazines, 2

2011

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Details

Title: In-store marketing : on sector knowledge and research in retailing
Creators - without role: Jens Nordfält - Stockholm School of Economics, Department of Marketing and Strategy
Publisher: Västerås Forma Magazines
Edition: 2
Number of pages: 368
Identifiers: 978-91-534-5223-2; 991001480690906056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Book