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6 Record Views
- Title
- Marketing Communications: A Brand Narrative Approach
- Creators - without role
- Micael Dahlén - Stockholm School of Economics, Department of Marketing and StrategyFredrik Lange - Stockholm School of Economics, Department of Marketing and StrategyTerry Smith - University of Chichester (GB)
- Publisher
- John Wiley & Sons
- Identifiers
- 9780470319925; 991001480282306056
- Academic Unit
- Department of Marketing and Strategy
- Language
- English
- Resource Type
- Book