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5 Record Views
- Title
- Marketing shares, sharing markets
- Creators - without role
- Jesper Blomberg - Stockholm School of Economics, Department of Management and OrganizationHans Kjellberg - Stockholm School of Economics, Department of Marketing and StrategyKarin Winroth - Södertörn University (SE)
- Publisher
- Palgrave Macmillan
- Identifiers
- 9780230280670; 991001480241406056
- Academic Unit
- Department of Marketing and Strategy; Department of Management and Organization
- Language
- English
- Resource Type
- Book