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- Title
- Utmana varumärket! - Ökad effektivitet med inkongruent kommunikation
- Creators - without role
- Fredrik Törn - Stockholm School of Economics, Center for Consumer Marketing
- Series
- Forskning i Fickformat; 836
- Publisher
- Economic Research Institute EFI, Stockholm School of Economics : PricewaterhouseCoopers; Stockholm
- Number of pages
- 100
- Identifiers
- 9789172588363; 991001480524706056
- Academic Unit
- Center for Consumer Marketing
- Language
- Swedish
- Resource Type
- Book