Adjusting Classic Marketing Lenses on Retail Supply Chain Management: Revisiting Postponement and Speculation

Book chapter

Anna Nyberg, Hamid Jafari and Susanne Hertz

Nordic Retail Research: An Anthology

2011

Metrics

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Title: Adjusting Classic Marketing Lenses on Retail Supply Chain Management: Revisiting Postponement and Speculation
Creators - without role: Anna Nyberg - Stockholm School of Economics, Department of Marketing and Strategy
Hamid Jafari - Jönköping International Business School (SE)
Susanne Hertz - Jönköping International Business School (SE)
Publication Details: Nordic Retail Research: An Anthology
Identifiers: 991001480547206056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Book chapter