An examination of the effect of message content that categorizes the customer

Book chapter

Advances in Advertising Research IV : The Changing Roles of Advertising, pp.341-350

Springer Gabler

2013

Metrics

1 Record Views

Title: An examination of the effect of message content that categorizes the customer
Creators - without role: Magnus Söderlund - Stockholm School of Economics, Center for Consumer Marketing
Claes Robert Julander - Stockholm School of Economics, Center for Consumer Marketing
Publication Details: Advances in Advertising Research IV : The Changing Roles of Advertising, pp.341-350
Publisher: Springer Gabler
Number of pages: 10
Identifiers: 991001480344406056
Academic Unit: Center for Consumer Marketing
Language: English
Resource Type: Book chapter