Abstract
Bachelard, a philosopher, helps introduce a phenomenological sensitivity to organizational investigations. The poetic and the scientific are two different but compatible aspects of organizing. By abandoning a science of organizing dominated by analytical philosophy that dominates US organization theory, we can reconnect to the continental traditions of Bachelard, as well as Husserl and Schütz. Phenomenology returns to questions of reason in lived experiences, forgotten when social science only focuses on instrumental rationality and artificial intelligence.