Abstract
This chapter points forward as a way to release energy and to find direction for the development toward a solution-oriented business.
- Title
- Brand Orientation as a Method to Inspire, Change Culture, and Lead the Implementation of Solutions Business
- Creators - without role
- Cecilia Cederlund - Stockholm School of Economics, Department of Marketing and Strategy
- Publication Details
- Organizing Marketing and Sales: Mastering Contemporary B2B Challenges, pp.285-306
- Number of pages
- 22
- Identifiers
- 991001480496206056
- Academic Unit
- Department of Marketing and Strategy
- Language
- English
- Resource Type
- Book chapter