The unique attributes of the internal and external contexts of multinational corporations (MNCs) make effective management of organizational change not only a necessity but also a challenge for these firms. The key to success lies in ensuring that the content, context, and process of change efforts are aligned and coherent. In this chapter, we will review each of these change dimensions with a particular focus on the specific issues and concerns faced by MNCs.
- Change
- Patrick Regnér - Stockholm School of Economics, Department of Marketing and StrategyHarun Emre Yildiz - Stockholm School of Economics, Department of Marketing and Strategy
- Wiley Encyclopedia of Management, Vol.6, pp.1-4
- Wiley
- 4
- Department of Marketing and Strategy
- English
- Book chapter