Abstract
In this article, Fredrik Lange and Sara Rosengren describe two concrete practices for combining theory and practice, the Applied Retailed Track (ART) and the Antonia Ax:son Johnson Tutorial Program. Both programs have historically relied on face-to-face interaction. During COVID-19, this was replaced by an online format. In this article, the authors describe the challenges but also how new surprising findings will help to develop the BSc in Retail Management in the future.