Contemporary Developments and Challenges in Sales Organizations: Some Observations

Book chapter

Björn Axelsson

Organizing Marketing and Sales: Mastering Contemporary B2B Challenges, pp.3-22

2018

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Title: Contemporary Developments and Challenges in Sales Organizations: Some Observations
Creators - without role: Björn Axelsson - Stockholm School of Economics, Department of Marketing and Strategy
Publication Details: Organizing Marketing and Sales: Mastering Contemporary B2B Challenges, pp.3-22
Number of pages: 20
Identifiers: 991001479468806056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Book chapter