Abstract
Broadly speaking, critical cross-cultural management (CCM) research is a stream of studies that examines the various ways in which power permeates intercultural situations and corporate efforts to manage them. Underpinning it is the view that the ‘cross-cultural’and its management are not neutral phenomena, but rather imbued with power relations. These power relations are seen to be rooted in both society and materiality, for example in societal ideas about given countries or ethnic groups, and in material conditions such as the weight of commercial relationships between countries.