Customer retail chain satisfaction rubs off on purchase intentions for other retail chains

Book chapter

Nordic retail research : emerging diversity, pp.65-78

BAS

2012

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Title: Customer retail chain satisfaction rubs off on purchase intentions for other retail chains
Creators - without role: Magnus Söderlund - Stockholm School of Economics, Department of Marketing and Strategy
Hanna Berg - Stockholm School of Economics, Department of Marketing and Strategy
Publication Details: Nordic retail research : emerging diversity, pp.65-78
Publisher: BAS; Göteborg
Identifiers: 991001480455406056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Book chapter