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Book chapter
Customer satisfaction and loyalty
Magnus Söderlund
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Consumer behaviour : a Nordic perspective
Studentlitteratur
2010
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Title
Customer satisfaction and loyalty
Creators - without role
Magnus Söderlund - Stockholm School of Economics, Department of Marketing and Strategy
Publication Details
Consumer behaviour : a Nordic perspective
Publisher
Studentlitteratur; Lund
Identifiers
991001480396106056
Academic Unit
Department of Marketing and Strategy
Language
English
Resource Type
Book chapter
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