Abstract
Several chapters in this book (chapters 8, 9 and 10) have emphasized individualism as a convenient strategy for reducing uncertainties for buying organizations in choosing a reliable supplier of management advisory services (MAS). In the previous chapter, however, it was shown that collectivism, in terms of professional norms in management consulting, also had considerable impact on the construction of a buyer's expectation of what a trusted supplier could look like. This suggests that individualism and collectivism are not mutually exclusive strategies. It is more likely that deals involving MAS in general, and management consulting in particular, can be understood as the result of both individual- and collective mechanisms in different combinations.