Metrics
1 Record Views
- Title
- Den leende människan i marknadskommunikationen
- Creators - without role
- Hanna Berg - Stockholm School of Economics, Center for Consumer MarketingMagnus Söderlund - Stockholm School of Economics, Department of Marketing and StrategyAnnika Lindström - Stockholm School of Economics, Department of Marketing and Strategy
- Publication Details
- Marknadsföring och påverkan på konsumenten, pp.77-92
- Number of pages
- 16
- Identifiers
- 991001480516806056
- Academic Unit
- Department of Marketing and Strategy; Center for Consumer Marketing
- Language
- Swedish
- Resource Type
- Book chapter