Exploring stake holders of open-source virtual worlds through a multimethod approach

Book chapter

Zeynep Yetis-Larsson, Robin Teigland and Paul M Di Gangi

Researching Virtual Worlds Methodologies for Studying Emergent Practices, pp.145-173

Routledge, 1st

2013

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Title: Exploring stake holders of open-source virtual worlds through a multimethod approach
Creators - without role: Zeynep Yetis-Larsson - Stockholm School of Economics, Department of Marketing and Strategy
Robin Teigland - Stockholm School of Economics, Department of Marketing and Strategy
Paul M Di Gangi - Loyola University (US)
Publication Details: Researching Virtual Worlds Methodologies for Studying Emergent Practices, pp.145-173
Publisher: Routledge; New York
Edition: 1st
Number of pages: 29
Identifiers: 991001480999406056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Book chapter