Face value: images of headless decorative models increase consumer identification and product attitudes

Book chapter

Advances in Advertising Research IV : The Changing Roles of Advertising, pp.263-284

Springer Gabler

2013

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Title: Face value: images of headless decorative models increase consumer identification and product attitudes
Creators - without role: Hanna Berg - Stockholm School of Economics, Department of Marketing and Strategy
Magnus Söderlund - Stockholm School of Economics, Department of Marketing and Strategy
Publication Details: Advances in Advertising Research IV : The Changing Roles of Advertising, pp.263-284
Publisher: Springer Gabler
Number of pages: 22
Identifiers: 991001480529306056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Book chapter