From advertising avoidance to advertising approach : rethinking attention in new advertising

Book chapter

Advertising in new formats and media : current research and implications for marketers, pp.3-18

2016

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Title: From advertising avoidance to advertising approach : rethinking attention in new advertising
Creators - without role: Sara Rosengren - Stockholm School of Economics, Department of Marketing and Strategy
Publication Details: Advertising in new formats and media : current research and implications for marketers, pp.3-18
Number of pages: 16
Identifiers: 991001479440406056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Book chapter