Insights from In-store Experiments

Book chapter

Dhruv Grewal, Jens Nordfält, Anne Roggeveen and Robin K. Hill

Shopper marketing and the role of in-store marketing, Vol.11

Emerald

2014

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Title: Insights from In-store Experiments
Creators - without role: Dhruv Grewal - Babson College
Jens Nordfält - Stockholm School of Economics, Department of Marketing and Strategy
Anne Roggeveen - Babson College
Robin K. Hill - University of Wyoming
Publication Details: Shopper marketing and the role of in-store marketing, Vol.11
Publisher: Emerald
Identifiers: 991001480323106056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Book chapter