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4 Record Views
- Title
- Kunden som ”fattig” eller ”rik” – om kategorisering
- Creators - without role
- Magnus Söderlund - Stockholm School of Economics, Department of Marketing and Strategy
- Publication Details
- Marknadsföring och påverkan på konsumenten, pp.129-150
- Number of pages
- 22
- Identifiers
- 991001480259506056
- Academic Unit
- Department of Marketing and Strategy
- Language
- Swedish
- Resource Type
- Book chapter