aesthetic expressionism arenas commercial “brandscape” impact on leadership practice de‐emotionalize emotions in terms of organizational goals feeling of togetherness in core brand building leadership in branded world
This chapter contains sections titled:
The Epic Dimension
The Ethical Dimension
The Emotional Dimension
The Aesthetic Dimension
Conclusion: Implications for Leadership Practice
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Title
Leadership in a Branded World
Creators
Miriam Salzer-Mörling - Stockholm School of Economics, {Historical} Center for Advanced Studies in Leadership
Lars Strannegård - Stockholm School of Economics, Department of Management and Organization