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Leadership in a Branded World
Book chapter

Leadership in a Branded World

Miriam Salzer-Mörling and Lars Strannegård
Next Generation Business Handbook, pp.174-185
John Wiley & Sons, Inc
2004-10-04

Abstract

aesthetic expressionism arenas commercial “brandscape” impact on leadership practice de‐emotionalize emotions in terms of organizational goals feeling of togetherness in core brand building leadership in branded world

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