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3 Record Views
- Title
- Management in the interactive business world
- Creators - without role
- Lars-Gunnar Mattsson - Stockholm School of Economics, Department of Marketing and StrategyDavid Ford - Kedge Business SchoolIvan Snehota - Università della Svizzera italiana
- Publication Details
- No business is an island making sense of the interactive business world, pp.27-45
- Publisher
- Emerald Publishing Limited
- Number of pages
- 19
- Identifiers
- 991001480333806056
- Academic Unit
- Department of Marketing and Strategy
- Language
- English
- Resource Type
- Book chapter