Abstract
By definition, multinational companies have to manage a multicultural workforce. For many manufacturing companies starting internationalization, it is expected that they are strong in their home market first, and then start exporting abroad, maybe with an agent. Later on, they establish a subsidiary or a production facility (see the “classic” cases by JohansonXX1Vahlne 1977). In consequence, the first kind of diversity that is faced with internationalization is between country A (origin) and country B (target country).