Marketing on trial: the SAS Eurobonus case

Book chapter

Reconnecting marketing to markets

Oxford University Press

2010

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Title: Marketing on trial: the SAS Eurobonus case
Creators - without role: Hans Kjellberg - Stockholm School of Economics, Department of Marketing and Strategy
Publication Details: Reconnecting marketing to markets
Publisher: Oxford University Press
Identifiers: 991001480696406056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Book chapter