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- Title
- Marketing the category of pervasive games
- Creators - without role
- Mattias Svahn - Stockholm School of Economics, Department of Marketing and StrategyFredrik Lange - Stockholm School of Economics, Department of Marketing and Strategy
- Publication Details
- Pervasive Games: Theory and Design
- Publisher
- Elsevier/Morgan Kaufmann; Amsterdam
- Identifiers
- 991001480762506056
- Academic Unit
- Department of Marketing and Strategy
- Language
- English
- Resource Type
- Book chapter