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3 Record Views
- Title
- Marknadsorientering när världen förändras
- Creators - without role
- Lars-Gunnar Mattsson - Stockholm School of Economics, Department of Marketing and Strategy
- Publication Details
- Marknadsorientering : myter och möjligheter
- Publisher
- Liber; Malmö
- Identifiers
- 991001480559606056
- Academic Unit
- Department of Marketing and Strategy
- Language
- Swedish
- Resource Type
- Book chapter