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Book chapter
Measuring satisfaction
Magnus Söderlund
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Encyclopedia of Consumer Culture
SAGE Reference
2011
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Title
Measuring satisfaction
Creators - without role
Magnus Söderlund - Stockholm School of Economics, Department of Marketing and Strategy
Publication Details
Encyclopedia of Consumer Culture
Publisher
SAGE Reference; Thousand Oaks, Calif.
Identifiers
991001480290206056
Academic Unit
Department of Marketing and Strategy
Language
English
Resource Type
Book chapter
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