Mediernas roll i marknadskommunikation

Book chapter

Carl Patrik Nilsson, Richard Wahlund, Claudia A Rademaker and Mattias Svahn

På väg mot medievärlden 2020. Journalistik, teknik, marknad, pp.159-182

Studentlitteratur AB, 5th

2013

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Title: Mediernas roll i marknadskommunikation
Creators - without role: Carl Patrik Nilsson - Stockholm School of Economics, SSE Institute for Research
Richard Wahlund - Stockholm School of Economics, Department of Marketing and Strategy
Claudia A Rademaker - Stockholm School of Economics, Department of Marketing and Strategy
Mattias Svahn - Stockholm School of Economics, Department of Marketing and Strategy
Publication Details: På väg mot medievärlden 2020. Journalistik, teknik, marknad, pp.159-182
Publisher: Studentlitteratur AB
Edition: 5th
Number of pages: 24
Identifiers: 991001480691606056
Academic Unit: Department of Marketing and Strategy; SSE Institute for Research
Language: Swedish
Resource Type: Book chapter