Abstract
This paper (book chapter) analyses a new product development project at Telia, where the author played an active part as the product development manager during the period April 1997 to November 1998. The text is based upon a retrospective view of the events and situations that the author and her colleagues have described as crucial with regard to the progress of the development work. The empirical data was based on 'self-experience', interviews with the other partiicipants, and written sources in the form of decision-making data, business plans and specifications.