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- Title
- Nothing New Under the Sun? : Marketing the Stockholm Olympics
- Creators - without role
- Hans Kjellberg - Stockholm School of Economics, Department of Marketing and StrategyPer Andersson - Stockholm School of Economics, Department of Marketing and Strategy
- Publication Details
- The 1912 Stockholm Olympics, pp.27-56
- Publisher
- McFarland & Co Inc
- Number of pages
- 30
- Identifiers
- 991001480973206056
- Academic Unit
- Department of Marketing and Strategy
- Language
- English
- Resource Type
- Book chapter