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- Title
- On experts in marketing : who's in the driver's seat and what's love got to do with it?
- Creators - without role
- Claudia A Rademaker - Stockholm School of Economics, Department of Marketing and StrategyRichard Wahlund - Stockholm School of Economics, Department of Marketing and StrategyPatrik Nilsson - Stockholm School of Economics, Center for Media and Economic Psychology
- Publication Details
- The organization of the expert society, pp.88-102
- Publisher
- Routledge; New York
- Number of pages
- 15
- Identifiers
- 991001480995406056
- Academic Unit
- Department of Marketing and Strategy; Center for Media and Economic Psychology
- Language
- English
- Resource Type
- Book chapter