Prelims

Book chapter

Organizing Marketing and Sales: Mastering Contemporary B2B Challenges, pp.i-xiv

2018

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Title: Prelims
Creators - without role: Patric Andersson - Stockholm School of Economics, Department of Marketing and Strategy
Björn Axelsson - Stockholm School of Economics, Department of Marketing and Strategy
Christopher Rosenqvist - Stockholm School of Economics, Department of Marketing and Strategy
Publication Details: Organizing Marketing and Sales: Mastering Contemporary B2B Challenges, pp.i-xiv
Identifiers: 991001480673106056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Book chapter