Abstract
How will digitalization change the management consulting industry? While previous research has warned for digital disruption, few empirical studies have made - particularly on the new, tech-based firms that enter the management consulting industry. The current study heed the calls for more empirical research by performing an exploratory interview study in tech-based firms offering management consulting services. By studying their business models and juxtaposing them to traditional business models within management consulting, the current study sheds new light on how digital technologies allow for a re-shaping of what the concept of management consulting services actually means, what customer needs they meet, and how their value is created and captured.