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- Title
- Reklamkapital – en förbisedd tillgång?
- Creators - without role
- Sara Rosengren - Stockholm School of Economics, Department of Marketing and Strategy
- Publication Details
- Marknadsföring och påverkan på konsumenten, pp.93-112
- Number of pages
- 20
- Identifiers
- 991001480979706056
- Academic Unit
- Department of Marketing and Strategy
- Language
- Swedish
- Resource Type
- Book chapter