Abstract
One conclusion in this chapter about the People’s Movements for Art Promotion (Folkrörelsernas Konstfrämjande, FKF), a non-profit organization with many ties to the Swedish popular movements (folkrörelser) and the social democratic state, is that the historical-economic-political context determined when employing a business logic to generate resources became a problem. Using a business logic was not a problem per se but becoming dependent upon it was. FKF was in need of supplementary sources of income in the form of government grants and membership fees, a diversification strategy that worked excellently during the years 1947–1975—coinciding with the success of Fordist capitalism and of intensified social democratic welfare reforms—but ceased to function when society became marketized during the post-Fordist era 1975–2015. Another conclusion is that FKF was de-hybridized due to pressure from the environment in the late twentieth century.