Shaping exchanges, performing markets: The study of market-ing practices

Book chapter

Hans Kjellberg and Luis Araujo

The SAGE Handbook of Marketing Theory

SAGE Publications

2010

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Title: Shaping exchanges, performing markets: The study of market-ing practices
Creators - without role: Hans Kjellberg - Stockholm School of Economics, Department of Marketing and Strategy
Luis Araujo - Lancaster University Management School (GB)
Publication Details: The SAGE Handbook of Marketing Theory
Publisher: SAGE Publications
Identifiers: 991001480325906056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Book chapter