Shopper Marketing and In-Store Marketing: An Introduction

Book chapter

Dhruv Grewal, Anne Roggeveen and Jens Nordfält

Shopper marketing and the role of in-store marketing, Vol.11

Emerald

2014

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Title: Shopper Marketing and In-Store Marketing: An Introduction
Creators - without role: Dhruv Grewal - Babson College
Anne Roggeveen - Babson College
Jens Nordfält - Stockholm School of Economics, Department of Marketing and Strategy
Publication Details: Shopper marketing and the role of in-store marketing, Vol.11
Publisher: Emerald
Identifiers: 991001480278006056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Book chapter