Abstract
This study raises the question of how managers can adopt appropriate management control systems to communicate to employees and other stakeholders what behavior is desired, and how they can work to ensure that their corporate sustainability claims are implemented at the operational level. That is, how can organizations demonstrate that their sustainability declarations are not just “good looks”. Specifically, the study unfolds Novo Nordisk’s long-term commitment to sustainable practices and the company’s validation of these practices by focusing on how issues of sustainability have been integrated and cascaded throughout the entire organisation via the company’s “Way of Management”.