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The Pre-History of Strategy Processes
 

The Pre-History of Strategy Processes

Innovating Strategy Process, pp.23-32
Strategic Management Society, Wiley-Blackwell, 1st Edition
2005
strategy origins strategy processes strategy activities serendipity deductive & inductive strategy making
The notion of competitive advantage is a core aspect of strategic management research and originates from firms implementing strategies that extant or potential competitors ignore or are unable to exploit. Strategic management theories explain these competitive advantages once recognized, but it is not clear what process characteristics generate these. The properties of competitive advantage have been examined at length, but its origins have been less discussed. This chapter focuses on the sources of strategy, and particularly the pre-history of strategy processes.
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