Uncertainty and complexity in predictions from big data: why managerial heuristics will survive datafication

Book chapter

Peer reviewed

Managing digital transformation, pp.189-202

SSE Institute for Research, Stockholm School of Economics

2018

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Title: Uncertainty and complexity in predictions from big data: why managerial heuristics will survive datafication
Creators: Gustav Almqvist - Stockholm School of Economics, Department of Marketing and Strategy
Publication Details: Managing digital transformation, pp.189-202
Publisher: SSE Institute for Research, Stockholm School of Economics; Stockholm
Number of pages: 14
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Book chapter