Abstract
How can business models be used in process orientation? Here we focus on graphical descriptions of businesses, such as process graphs, routine sketches, data models and goal models. Our experience comes from the research project “Business Modelling” in which researchers from three universities participated together with representatives from four companies. The purpose of the research was to bridge the communication gap between business people and systems people using shared models and methods. The research involved change work at Ericsson Radio and Sweden Post. Our message is that the conscious use of different types of business models improves the prospects of benefiting from process orientation.