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Using private data to understand public behaviors: Private sector data can drastically improve situational awareness and decision making in a crisis.
Book chapter

Using private data to understand public behaviors: Private sector data can drastically improve situational awareness and decision making in a crisis.

Erik Wetter, Sara Rosengren and Huong Nguyen
Sweden through the crisis, pp.203-209
Stockholm School of Economics Institute for Research
2020

Abstract

In this article, Erik Wetter, Sara Rosengren and Huong Nguyen describe how private sector companies can contribute to understanding public behaviors in a crisis. Using data from the Swedish grocery sector, the authors show how consumption patterns changed during the early phase of COVID-19 and discuss how private data can help create a more resilient society. 

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