Abstract
Bad golf shots are ultimately the results of bad golf swings. Individuals striving to become better players should focus on the fundamentals of the golf swing (e.g., grip and stance). With improved fundamentals, a player has greater opportunities to consistently hit good golf shots. Edward Russo and Paul Schoemaker, prominent researchers in behavioral decision-theory, adopt a similar line of reasoning: ‘Good decision processes are the best hope for good decision outcomes.’ As a consequence, individuals who want to make better decisions must learn about the processes unfolding decision-making. Based on this idea, Russo and Schoemaker published in 1989 a bestselling textbook on decision-making, where they identified a variety of errors commonly made in managerial decision-making and gave advice on overcoming these errors. Now they have published a new book on the psychology of decision-making.