Abstract
US food group Kraft has failed to convince UK confectionery firm Cadbury of a friendly, and the process turned hostile. It has met with considerable resistance, including from various stakeholders. Kraft's must now decide how to proceed.
- Title
- Kraft's Bid for Cadbury
- Creators - without role
- Bo Becker - Stockholm School of Economics, Department of FinanceDaniel Metzger - Stockholm School of Economics, Swedish House of Finance
- Series
- Stockholm School of Economics Case Collection; SSE2014-001
- Publisher
- Stockholm School of Economics (SSE); Stockholm
- Number of pages
- 19
- Identifiers
- 991001532898906056
- Academic Unit
- Department of Finance; Swedish House of Finance
- Language
- English
- Resource Type
- Teaching case study