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- Title
- Reklam som engarerar
- Creators - without role
- Sara Rosengren - Stockholm School of Economics, Department of Marketing and Strategy
- Publication Details
- Konsumentbeteende: Klassiska och samtida perspektiv, pp.84-85
- Publisher
- Studentlitteratur AB; Lund
- Number of pages
- 2
- Identifiers
- 9789144103785; 991001480448306056
- Academic Unit
- Department of Marketing and Strategy
- Language
- Swedish
- Resource Type
- Teaching case study