Metrics
8 Record Views
- Title
- A Customer Dominant Logic Of Service
- Creators - without role
- K Heinonen - Hanken School of Economics (FI)T Strandvik - Hanken School of Economics (FI)K-J Mickelsson - Hanken School of Economics (FI)B Edvardsson - Karlstad University (SE)E Sundström - Karlstad University (SE)Per Andersson - Stockholm School of Economics, Department of Marketing and Strategy
- Conference
- QUIS 11 (2009) (Wolfsburg, 2009-06-11 - 2011-06-14)
- Identifiers
- 991001479419606056
- Academic Unit
- Department of Marketing and Strategy
- Language
- English
- Resource Type
- Conference paper