Abstract
While our understanding of the conscious processes that shape historical narratives in family businesses has grown, there remains an intriguing gap in comprehending the psychodynamic underpinnings of these narratives. Employing a Jungian perspective in a case study of a family business in Turkey, our research aims to uncover the hidden layers of symbolism, archetypes, and the collective unconscious that bring these narratives to life, particularly in cases where they turn into mythologies. In so doing, we gain deeper insights into how myths emerge in the family business profoundly impacting the relationships among members. Our work takes a first step towards utilizing a psychodynamic lens to comprehend the underlying processes that originally shape historical narratives in family firms.